Nick IvaneckyNick Ivanecky

Building in Public

November 15, 2023
Building in Public concept illustration
communicationleadership

Why transparency in building products leads to better outcomes and how it creates stronger connections with your community.

The Power of Transparency

Building in public isn't just about sharing updates—it's about creating a feedback loop with your users and stakeholders. When you share your process, challenges, and learnings openly, you create opportunities for meaningful connections and insights.

Community feedback illustration

Benefits of Building in Public

  • Faster feedback cycles
  • Built-in accountability
  • Community building
  • Trust and credibility
  • Learning opportunities

Real-World Examples

From indie hackers to established companies, building in public has become a powerful way to develop products. Companies like Buffer and Ghost have shown how transparency can become a competitive advantage.

Building in public success stories

Getting Started

Start small, be consistent, and focus on providing value to your audience. Share your progress, setbacks, and learnings. Use platforms like Twitter, LinkedIn, or a personal blog to document your journey.

Written by Nick Ivanecky. Originally published on November 15, 2023.